Motion & illustration
Coca-Cola – Summer of Music
Animated graphic assets for the Summer of Music microsite, a My Coke Rewards campaign that let fans trade points for exclusive music bundles.
- Client
- VerveLife for Coca-Cola
- Role
- Animation of the campaign’s graphic assets
- Tools
- Animate
Summer of Music microsite, a points-based loyalty marketing campaign built into Coca-Cola’s existing rewards program My Coke Rewards. For a limited time the program offered consumers of the beverage the option to exchange rewards points for digital music bundles that contained exclusive or unreleased material, including MP3s, interviews, videos, and more from hot emerging artists.
I was tasked with animating various graphic assets using Adobe Animate.